First Time Lucky

Ever had a fantastic idea for a digital campaign, but weren’t sure where to begin? Read these tips to help you along your way. If done right, a well-executed digital campaign will create considerable benefits for both established businesses and entrepreneurs.

The devil, as they say, is in the details. Implementing a campaign isn’t as easy as it seems and takes a bit more effort than pressing a button. Depending on your client’s business goals, time needs to be spent aligning the client’s brand with your customers’ needs.

One of the most important parts of the brief is the objective. With a real objective from the client, we can work our magic, and create a really successful campaign. Whether it’s about increasing their customer database, their brand awareness, telling the local community something, or inviting them to an event, the objective is key. Before coming up with an idea, really think about what the client wants to get out of their campaign and let us know too – as we may be able to help.

When thinking about the campaign, imagine yourself as the client. If you’d spent money on a campaign for your business, would you want blurred low resolution images representing your brand? Would you want a basic page?  What about grammar and spelling mistakes?

Also, think about you as a customer and answer the following questions. Would you:

·       Click on something that didn’t interest you in the first line?

·       Look at something that looked dull and fuzzy?

·       Spend your time reading lots of text?

·       Click on an ad that just had a logo or would you need more information?

·       Go onto a radio’s website and click on a feature page that offered no reason to get excited?

When you’re asking a client for information for their campaign, ask them for everything. You need images and logos to make it look fantastic and really represent their brand. If the client is running an event, they’ll usually have already made designs or flyers which could really help us to create their page. Alongside the images, you need copy, competition details (if there is one), design ideas and links.

Remember, if the design doesn’t look great or the concept isn’t interesting, it won’t get the attention it deserves – so think, and contact the digital team if you’re ever unsure!

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