Going Viral

Going Viral

If you’re anything like me, you’ll scroll through your Facebook or Twitter feed, and it’ll be full of people sharing posts. Some are funny, some sad, some informative and some are just really strange.

Yet, we never really question why these things go viral. What made that girl acting dumb be shared so many times? How about that dog looking cute? Or, that naked man dancing to Lady Gaga that made us so shocked we’ve all shared it.

So, let’s have a look at some great social media posts from the past:


This cute looking Monkey reached more than 18 million people, got over 690,000 shares and nearly 1.5millon likes – now that’s a lot! But why? There are lots of reasons to like this image – it’s cute, the quote relates to so many people, and it just makes you smile.


This one is one for those who didn’t spend their childhood on their smartphones, tablets, and the best technology some of us got was MSN messenger – if that! It had over 130k likes and 40k shares, reaching almost 1 million people.



This silly and very random chicken post managed to get over 25,000 shares. It may have confused some people – it definitely confused me at first, until I realised the 8 differences were the 8 spider legs!


This one reached over 100,000 people. It’s sweet, and makes you smile.


So there you have it – we’ve seen an emotional post, a random post, a funny one and a cute one. And how are they all connected? They all relate to the people who shared it. They all caused people to react to the post and create emotion – whether it be laughter, sadness or happiness, making sure your post relates to people will help!

Some key points to remember:

1.       Positive content is more viral than negative – it may surprise you when you see so much negativity on your feeds, but it really does cause more of a reaction.

2.       Content that evokes high arousal emotion is always more viral than content without emotion.

3.       Practically useful information is always great.

Remember, when you’re writing your social media posts, don’t just write content for the sake of writing content and publishing it. Always target a high arousal emotion so you know it will get shared.

High arousal emotions can include awe, anger, anxiety, fear, joy, lust and surprise.

Now, we pass to you – next time you’re posting on social media, think about how it affects your emotions – would you react to it?

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