Increase in Listener Numbers

The thirteen local stations owned by UTV have collectively posted a 3% increase in the number of listeners year on year.

Signal 107, which broadcasts across Wolverhampton, Shrewsbury, Oswestry, Kidderminster, and Telford, performed particularly well. The station has had a huge gain in listeners year on year, posting an increase of 157%, and the audience are listening for longer as total hours have grown by 164% in the same period. The station has also just announced that it will broadcast full live commentary of every single Wolverhampton Wanderers match for the next three seasons and was recently re-awarded the Wolverhampton licence by Ofcom for the next 12 years.

Wish FM in Wigan and St Helens has grown listeners by 31% year on year and 13% quarter on quarter, with average hours also increasing on the year and on the quarter. Wire FM in Warrington has posted an increase in hours of 74% year on year, with listeners growing both on the quarter and on the year.

Iain Fowler, Director of Local Radio for UTV Media (GB), said: “This result is pleasing. Our programming teams both on and off air, demonstrate a connection with their audiences each and every day and these numbers once again show just what a unique proposition UTV Local stations are for both listeners and advertisers alike.”

Juice FM, has lost 6,000 listeners this quarter, but gained 13,000 year on year.

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